Behind every confident founder is a quiet operator who sees the whole game
From MVP to boardroom, we guide startups through product, tech, and growth decisions that actually hold up.
Get in touch
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How we get you on the right track
Fractional board & leadership support services or hands on in-the-trenches with you.
Pre-funding
You’ve got the spark, let’s make it fundable
For founders validating ideas, pitching, or planning their first build
Proof of Concept Support
Bring your concept to life & sell internally to stakeholders with stunning concept visuals
MVP Strategy & Roadmap
Bring your concept to life & sell internally to stakeholders with stunning concept visuals
Technical Pitch Audit
We’ll review your tech idea and flag blind spots before investors do.
Team Formation Support
Help hiring your first dev, designer, or tech partner — or doing it yourself wisely.
Pitch Deck & Financial Modelling
Guiding you through the process, and scrutinising like investors, so you enter pitches well prepared.
Founder Coaching
Accountability. Preparation. Support, and someone to talk to.
Funded
You’ve raised, now let’s put the governance in place
For startups with a live MVP, early team, or dev agency in motion
Development Oversight & Strategy
Get proper sprints, releases, and stakeholder reporting in place, fast.
Scalable Architecture Planning
What you’ve built got you here. It might not get you there. Let’s fix it.
Product-Market Fit Review
We’ll sanity check your build against what users actually need.
Vendor & Dev Team Oversight
Keep your outsourced team aligned, accountable, and honest.
Fund Spend Strategy
What to spend on product, people, marketing, infra — and when.
Live Product Audit
We’ll tear through your live app and give you the no-BS truth.
Scaling up
Growth mode. The cracks will show. Let’s fix them fast.
For founders under pressure to grow, stabilise, or raise again.
Security & Performance Sweep
Now that real users are here, let’s make sure you don’t fall over.
Interim Product / CTO Leadership
We’ll step in and lead. Or quietly guide your team from behind.
Tech & Product Org Design
Who you need, what roles to hire next, and how to structure your team.
Metrics & OKR Alignment
Tie dev work to real goals. If it doesn’t move the needle, bin it.
Stakeholder Reporting Framework
Monthly updates your board actually understands and respects.
Next-Fundraiser Prep
Technical debt, hiring plan, infra scale plan — all packaged for your next deck.
Pre-funding
You’ve got the spark, let’s make it fundable
For founders validating ideas, pitching, or planning their first build
Proof of Concept Support
Bring your concept to life & sell internally to stakeholders with stunning concept visuals
MVP Strategy & Roadmap
Bring your concept to life & sell internally to stakeholders with stunning concept visuals
Technical Pitch Audit
We’ll review your tech idea and flag blind spots before investors do.
Team Formation Support
Help hiring your first dev, designer, or tech partner — or doing it yourself wisely.
Pitch Deck & Financial Modelling
Guiding you through the process, and scrutinising like investors, so you enter pitches well prepared.
Founder Coaching
Accountability. Preparation. Support, and someone to talk to.
Funded
You’ve raised, now let’s put the governance in place
For startups with a live MVP, early team, or dev agency in motion
Development Oversight & Strategy
Get proper sprints, releases, and stakeholder reporting in place, fast.
Scalable Architecture Planning
What you’ve built got you here. It might not get you there. Let’s fix it.
Product-Market Fit Review
We’ll sanity check your build against what users actually need.
Vendor & Dev Team Oversight
Keep your outsourced team aligned, accountable, and honest.
Fund Spend Strategy
What to spend on product, people, marketing, infra — and when.
Live Product Audit
We’ll tear through your live app and give you the no-BS truth.
Scaling up
Growth mode. The cracks will show. Let’s fix them fast.
For founders under pressure to grow, stabilise, or raise again.
Security & Performance Sweep
Now that real users are here, let’s make sure you don’t fall over.
Interim Product / CTO Leadership
We’ll step in and lead. Or quietly guide your team from behind.
Tech & Product Org Design
Who you need, what roles to hire next, and how to structure your team.
Metrics & OKR Alignment
Tie dev work to real goals. If it doesn’t move the needle, bin it.
Stakeholder Reporting Framework
Monthly updates your board actually understands and respects.
Next-Fundraiser Prep
Technical debt, hiring plan, infra scale plan — all packaged for your next deck.
The team helped LTG bring to the market a revolutionary live mobile experience, their knowledge of complex systems and ability to execute to a really high standard helped LTG raise a £2.5m investment from media powerhouse ITV Studios, and get the product featured on ITV’s This Morning!
CEO & Co-Founder
Live Tech Games
It doesn’t matter where you are on the journey. We are here to make sure that journey continues, and succeeds.
"Whether you're pre-funding and figuring out what to build, or scaling fast and struggling to keep the wheels on; we’ve been there.
Overwatch was built for founders and leaders who need real experience in the room, not just advice.
We step in fast, bring clarity, and hold teams (and ourselves) accountable. Everyone we work with sees value from day one, not because we’re magic, but because we’ve done it all before. Sometimes we’re hands-on, leading from the front. Sometimes we’re in the background, the eyes from a distance making sure everything stays on track.
We’re not here for fame or credit. We’re here to make you look like the one who’s got it all under control. If you want someone to sugarcoat it, we’re not the right fit. If you want someone to make it happen — we are."
Sam Furr
Overwatch
Overwatch was built for founders and leaders who need real experience in the room, not just advice.
We step in fast, bring clarity, and hold teams (and ourselves) accountable. Everyone we work with sees value from day one, not because we’re magic, but because we’ve done it all before. Sometimes we’re hands-on, leading from the front. Sometimes we’re in the background, the eyes from a distance making sure everything stays on track.
We’re not here for fame or credit. We’re here to make you look like the one who’s got it all under control. If you want someone to sugarcoat it, we’re not the right fit. If you want someone to make it happen — we are."
Sam Furr
Overwatch
Who you'll get
Sam Furr
The one who’ll kill your feature list, rewrite your roadmap, and somehow still have you thanking him
- CEO / CMO / CPO
- 15 Years running tech teams
- Co-Founded multiple startups
- Visionary Product Strategic
- UX & Usability Guru
- NED, Board Member, Advisor
Product, Vision, Brand
Andy Sweet-Roe
Dev teams respect him. Founders rely on him. He’s the one you bring in when it really matters
- CTO / CIO / COO
- 30 years of leading tech teams
- Built software for gov & in regulated industries
- Ops lead on multi-million pound projects
- Leader of engineering strategies
Tech, Build, Governance
Raj Singh
Raj asks the question you’ve been avoiding, and already knows the answer
- CEO / MD / CFO
- Built and exited multiple businesses
- Investor, NED, Board Member
Finance, Investment, Board
Pricing & engagement examples
No startup is the same, therefore no package suits all. Here’s some examples of how we help others;
Starter tier
Zero to Something
For early founders, new on their journey
- Half-day Founder workshop
- Product Strategy / Ideation Session
- Monetisation & Commercial strategy
- Getting investment ready
- What you need to know
- Q&A
Includes a full strategic write-up + 30-day action plan
£
1,250
+ VAT
MVP Overwatch
You’re building or about to build your first MVP
- Product strategy alignment sessions
- Weekly async of dev progress
- Slack/Email access for questions
- General board oversight
- Commercial & Monetisation Review
- Monthly board meeting
- Accountability & Governance
- Fractional CTO support and guidance
£
2,750
per month + VAT
Pitch with Confidence
Delivered in one week, includes tailored prep pack and pitch feedback
- Review of product vision, deck and roadmap
- Due diligence preflight (questions/gaps/docs)
- Suggested slide and data improvements
- Financial model review, and investor challenges
- Investor pitch rehearsal
£
950
+ VAT
Growth & Scale
Board Services
For funded startups that need external clarity, accountability, and decision support at the highest level
- Monthly advisory board session (2 Overwatch partners)
- Product & tech governance review
- Pre-board alignment with founders
- Commercial, roadmap & hiring input
- Risk and runway reviews
- Optional investor comms or pitch support
Your own strategic war room. No fluff. No ego. Just hard truths and better decisions.
£
2,750
per month + VAT
Founder’s Edge
For CEOs growing fast, and ready to lead at the next level.
- Bi-weekly founder strategy sessions
- Personal accountability and decision support
- Delegation structure & org planning
- Roadmap coaching (what to say no to)
- Investor narrative sharpening & prep
- Executive communication advisory
You’re not just building the product. You’re building the company. We’ll help you lead like it.
£
3,500
per month + VAT
Fractional Leadership Layer
For when you don’t need a full-time CPO/CTO — just someone who’s done it before.
- Dedicated Overwatch partner (1–2 days/week)
- Hands-on ownership of product/tech roadmap
- Team leadership & sprint reviews
- Hiring support + interviews
- Leadership comms & stakeholder alignment
- Embedded Slack/email support
We’ll operate inside your team, lead when needed, and guide the rest when we don’t.
£
5,000
per month + VAT
Not sure which fits? We'll help you choose.
Get in touch
Spaces limited