Startups & Scaleups

Behind every confident founder is a quiet operator who sees the whole game

From MVP to boardroom, we guide startups through product, tech, and growth decisions that actually hold up

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Common challenges Founders face

Got an idea but don't know where to start or what to do with it?

You’re raising but don’t have tech credibility, and investors aren’t buying the story

Your MVP is live, but you’re burning money, you need focus?

You’ve got a dev team but need direction and experienced leadership

You need people with product experience to help shape the roadmap

User acquisition costs too high and not retaining users?

We’ve advised on everything from pre-seed projects to funded companies scaling fast. If the pressure’s on; we’re built for it.

How we get you on the right track

Fractional board & leadership support services or hands on in-the-trenches with you.

Pre-funding

You’ve got the spark, let’s make it fundable

For founders validating ideas, pitching, or planning their first build

Proof of Concept Support

Bring your concept to life & sell internally to stakeholders with stunning concept visuals

MVP Strategy & Roadmap

Bring your concept to life & sell internally to stakeholders with stunning concept visuals

Technical Pitch Audit

We’ll review your tech idea and flag blind spots before investors do.

Team Formation Support

Help hiring your first dev, designer, or tech partner — or doing it yourself wisely.

Pitch Deck & Financial Modelling

Guiding you through the process, and scrutinising like investors, so you enter pitches well prepared.

Founder Coaching

Accountability. Preparation. Support, and someone to talk to.

Funded

You’ve raised, now let’s put the governance in place

For startups with a live MVP, early team, or dev agency in motion

Development Oversight & Strategy

Get proper sprints, releases, and stakeholder reporting in place, fast.

Scalable Architecture Planning

What you’ve built got you here. It might not get you there. Let’s fix it.

Product-Market Fit Review

We’ll sanity check your build against what users actually need.

Vendor & Dev Team Oversight

Keep your outsourced team aligned, accountable, and honest.

Fund Spend Strategy

What to spend on product, people, marketing, infra — and when.

Live Product Audit

We’ll tear through your live app and give you the no-BS truth.

Scaling up

Growth mode. The cracks will show. Let’s fix them fast.

For founders under pressure to grow, stabilise, or raise again.

Security & Performance Sweep

Now that real users are here, let’s make sure you don’t fall over.

Interim Product / CTO Leadership

We’ll step in and lead. Or quietly guide your team from behind.

Tech & Product Org Design

Who you need, what roles to hire next, and how to structure your team.

Metrics & OKR Alignment

Tie dev work to real goals. If it doesn’t move the needle, bin it.

Stakeholder Reporting Framework

Monthly updates your board actually understands and respects.

Next-Fundraiser Prep

Technical debt, hiring plan, infra scale plan — all packaged for your next deck.

Pre-funding

You’ve got the spark, let’s make it fundable

For founders validating ideas, pitching, or planning their first build

Proof of Concept Support
MVP Strategy & Roadmap
Technical Pitch Audit
Team Formation Support
Pitch Deck & Financial Modelling
Founder Coaching

Funded

You’ve raised, now let’s put the governance in place

For startups with a live MVP, early team, or dev agency in motion

Development Oversight & Strategy
Scalable Architecture Planning
Product-Market Fit Review
Vendor & Dev Team Oversight
Fund Spend Strategy
Live Product Audit

Scaling up

Growth mode. The cracks will show. Let’s fix them fast.

For founders under pressure to grow, stabilise, or raise again.

Security & Performance Sweep
Interim Product / CTO Leadership
Tech & Product Org Design
Metrics & OKR Alignment
Stakeholder Reporting Framework
Next-Fundraiser Prep

The team helped LTG bring to the market a revolutionary live mobile experience, their knowledge of complex systems and ability to execute to a really high standard helped LTG raise a £2.5m investment from media powerhouse ITV Studios, and get the product featured on ITV’s This Morning!

CEO & Co-Founder

Live Tech Games

It doesn’t matter where you are on the journey. We are here to make sure that journey continues, and succeeds.

Get in touch

"Whether you're pre-funding and figuring out what to build, or scaling fast and struggling to keep the wheels on; we’ve been there.

Overwatch was built for founders and leaders who need real experience in the room, not just advice.

We step in fast, bring clarity, and hold teams (and ourselves) accountable. Everyone we work with sees value from day one, not because we’re magic, but because we’ve done it all before. Sometimes we’re hands-on, leading from the front. Sometimes we’re in the background, the eyes from a distance making sure everything stays on track.

We’re not here for fame or credit. We’re here to make you look like the one who’s got it all under control. If you want someone to sugarcoat it, we’re not the right fit. If you want someone to make it happen — we are."

Sam Furr
Overwatch Consulting

Who you'll get

Sam Furr

The one who’ll kill your feature list, rewrite your roadmap, and somehow still have you thanking him

CEO / CMO / CPO
15 Years running tech teams
Co-Founded multiple startups
Visionary Product Strategic
UX & Usability Guru
NED, Board Member, Advisor

Product, Vision, Brand

Andy Sweet-Roe

Dev teams respect him. Founders rely on him. He’s the one you bring in when it really matters

CTO / CIO / COO
30 years of leading tech teams
Built software for gov & in regulated industries
Ops lead on multi-million pound projects
Leader of engineering strategies

Tech, Build, Governance

Raj Singh

Raj asks the question you’ve been avoiding, and already knows the answer

CEO / NED / INVESTOR
Built and exited multiple businesses
Investor, NED, Board Member

Finance, Investment, Board

Pricing & engagement examples

No startup is the same, therefore no package suits all. We tailor services to suit your needs:

Starter tier

Pitch with Confidence

Delivered in one week, includes tailored prep pack and pitch feedback

Review of product vision, deck and roadmap
Due diligence preflight (questions/gaps/docs)
Suggested slide and data improvements
Financial model review, and investor challenges
Investor pitch rehearsal

950

+ VAT

Zero to Something

For early founders, new on their journey

Half-day Founder workshop
Product Strategy / Ideation Session
Monetisation & Commercial strategy
Getting investment ready
What you need to know
Q&A

Includes a full strategic write-up + 30-day action plan

1,250

+ VAT

MVP Overwatch

You’re building or about to build your first MVP

Product strategy alignment sessions
Weekly async of dev progress
Slack/Email access for questions
General board oversight
Commercial & Monetisation Review
Monthly board meeting
Accountability & Governance
Fractional CTO support and guidance

2,750

per month + VAT

Growth & Scale

Board Services

For funded startups that need external clarity, accountability, and decision support at the highest level

Monthly advisory board session (2 Overwatch partners)
Product & tech governance review
Pre-board alignment with founders
Commercial, roadmap & hiring input
Risk and runway reviews
Optional investor comms or pitch support

Your own strategic war room. No fluff. No ego. Just hard truths and better decisions.

2,750

per month + VAT

Founder’s Edge

For CEOs growing fast, and ready to lead at the next level.

Bi-weekly founder strategy sessions
Personal accountability and decision support
Delegation structure & org planning
Roadmap coaching (what to say no to)
Investor narrative sharpening & prep
Executive communication advisory

You’re not just building the product. You’re building the company. We’ll help you lead like it.

3,500

per month + VAT

Fractional Leadership Layer

For when you don’t need a full-time CPO/CTO — just someone who’s done it before.

Dedicated Overwatch partner (1–2 days/week)
Hands-on ownership of product/tech roadmap
Team leadership & sprint reviews
Hiring support + interviews
Leadership comms & stakeholder alignment
Embedded Slack/email support

We’ll operate inside your team, lead when needed, and guide the rest when we don’t.

5,000

per month + VAT

Not sure which fits? We'll help you choose.

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